New York — Oct. 28
Atria Books says it has released the first smart book. A thousand copies will be stickered with a RFID chip allowing for any Near Field Communication (NFC) enabled phone to tap and engage with the book’s content.
The smart book tag can be read by the consumer’s phone by tapping the sticker. Any NFC-enabled phone will automatically perform the command embedded in the tag. In this case, the phone will open the phone’s mobile Web browser on specific book-related content. The smart book tag can be embedded into a book cover or paper bookmark.
“The smart book allows the physical book to become interactive for both the book buyer and the book browser,” said Judith Curr, executive vice president and publisher of Atria Books. “The reader can tap to interactive content on their phone. The goal is to engage the consumer and start a permission-based two-way relationship that may lead to the sale of this book or further sales in this category of interest.”
The first NFC-enabled smart book will be The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy, which shows how mobile technology is changing shopping habits, anticipates the near future of m-commerce, and helps retailers understand what they can do to leverage this technology to grow their customer base.
Source: Atria Books
