Talent10x: Does Government Have An Employer Brand Problem?

In this week’s Talent10x, Frank Kalman talks with former U.S. State Department employee Wayne Bobby about how the government can brand itself as a more attractive place to work among millennial workers.

Published

May 31, 2017

In this week’s Talent10x, Frank Kalman talks with former U.S. State Department employee Wayne Bobby about how the government can brand itself as a more attractive place to work among millennial workers.

Frank Kalman

[vc_video link=”https://soundcloud.com/user-745793386/talent10x-does-government-have-an-employer-brand-problem-wayne-bobby” el_width=”50″ align=”center”] This week’s Talent10x podcast welcomes Wayne Bobby to the program. Bobby is a vice president, U.S. Federal at software firm Infor, a job that has him working with mostly government clients. He is also a nearly 17-year veteran employee of the U.S. Department of State. Managing Editor Frank Kalman talked with Bobby about the government’s employer brand problem, particularly among millennials. According to the U.S. Bureau of Labor Statistics, workers under the age of 30 years old represent about 24 percent of the overall workforce — but they make up just 7 percent of full-time U.S. government positions. How can government better convey its value proposition to young workers? And what challenges does government face on this front that is different from their counterparts in the private sector? Listen here or subscribe to Talent10x on iTunes or Stitcher.