[vc_video link=”https://soundcloud.com/user-745793386/talent10x-what-happens-when-a-company-rebrands” el_width=”50″ align=”center”] When a company re-brands, what happens?
That’s the focus of this week’s episode of Talent10x, as Frank Kalman and Workforce‘s Rick Bell interview Joe Weinlick, senior vice president of marketing of Nexxt — formally Beyond.com — about the company’s recent re-branding effort and what it meant for the company’s ability to recruit and retain talent, as well as its positioning in the market.
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