About IHG

In 2015, IHG held the third in its successful Crowne Plaza Performance Series, an annual learning event designed to support its upscale Crowne Plaza brand in North America. Targeting general managers and sales directors, the event focused on deepening brand awareness and engagement, and learning about and using key revenue-generation drivers for the brand. Following the event, hotels that were represented at the Performance Series saw a significant (1.45%) increase in revenue growth. Those who didn’t attend saw no increase.