Health Care Service Corporation (HCSC) established a corporate goal, challenging employees to be role models for wellness and community involvement. Collaborating with senior leadership, the Learning and Talent team defined specific role-model activities that would fulfil the goal, and then educated and engaged the workforce in becoming role models through the delivery of several role-based learning solutions and communications. Following the training, over 10,000 employees completed role-model activities, leading to several external citations and awards for wellness and community service initiatives, as well as an improvement in employee health measures.