About Nationwide Mutual Insurance Co.

The On Your Side Farm Certification Program helps agents learn to give a high service level, driving business growth in the farm segment. Blended learning is used at each certification level, while gamification concepts are used to encourage agents to go beyond classroom learning. After learning is complete, the agency must maintain production goals tied to their certification level. At each level, they earn rewards such as advertising dollars. Certified agencies are 16.7% of total agencies with farm premiums, yet certified agencies have written 66% of new business.