About SAP

In 2013, SAP implemented The Challenger Program in an effort to revolutionize its sales force and deliver more value to their customers. Since then, the program has been delivered to nearly 6,500 participants across 48 countries, and made a tremendous impact on SAP’s sales organization. Fourteen million euros of revenue is directly attributable to the training. The program has also made a clear and positive impact on five crucial KPIs, including: win rate, sales revenue growth, pipeline growth, deal size and deal closing time.